First grade field trip in Korea with drawing pads and paper. I’m third from left in the green dress.

About the designer

I'm Samantha Peterson, a graphic designer and illustrator who lives and works in San Mateo, California. I have over ten years of graphic design experience in the fields of publishing, retail design and environmental graphics. In my last position as a graphic designer and illustrator at the San Francisco International Airport, I had the opportunity to take projects from concept to completion as well as working with the marketing and communications team to maintain consistent branding standards in all of the Airport's informational graphics. Sycommunications is the next step in my journey as a graphic designer.

I majored in graphic design at the Art Center College of Design in Pasadena, California (1998-2001) and graduated with honors. I also have a previous Bachelors of Arts degree in Design and Illustration at Cal State Los Angeles. I interned at Michael Osborne Design Studios in San Francisco during the summer of 2000. During school, I freelanced for the National Football League located at that time in Los Angeles, California working as a production assistant and gaining valuable experience in the technical aspects of design and printing. After graduation, I accepted a position at Guess Inc. in Los Angeles and worked in the in house Retail Design department working to create signs and marketing material for Guess stores. Following this job, I started working as a consultant for Ad Art Company in Los Angeles, to assist their sales staff in presentation materials as well as working on concepts for store displays. Soon thereafter, I started working for the San Francisco International Airport where I served as the in house graphic designer and illustrator for almost four years. After starting a family, I chose to start a freelance business. At home, I enjoy spending time with my husband and two sons, cooking or taking advantage of the great outdoor spaces in the Peninsula.